Chatbots advertising today is where video advertising was 10 years ago.
Like video advertising, you need central servers to streamline the content to the end-users and this infrastructure simply doesn’t exist today.
Unlike video advertising, the channel is bi-directional enabling post impression programmatic and real-time big-data analytics.
Like video advertising, we, the technology enablers do not wish to be involved in content production but to be the enablers for content delivery stream. However, chatbots are new medium.
We realize that we need to help today’s advertisers to build their communication stack.
People are abanding desktops in favor of for mobiles, messaging is the native mobile medium, mobile messaging engagement already suppressed social media engagement.
Advertising strategies will follow.
Straightforward, we support performance campaign.
Whether it is CPM, CPC, CPI or CPA, the advertiser set the campaign goals.